The Top 10 Countries Eligible for Facebook Monetization in 2022


Now that Facebook has decided to open up advertising on its platform to countries around the world, it’s time to start looking at which countries will be eligible and why they are eligible. Here are the top 10 countries eligible for Facebook monetization in 2022, ranked by gross domestic product (GDP) per capita. GDP per capita represents the total GDP of all people in a country divided by the population of that country. The higher this number, the better off the citizens of a country are likely to be.


1) India

India is a cultural and demographic powerhouse. In just a few short years, Facebook has gained over 271 million users in India, that’s almost half of their user base as of 2018. These users aren’t just accessing Facebook through smartphones; roughly four-fifths of them access it through their mobile phones – making India one of Facebook’s largest mobile markets. Clearly there is room to grow – but how much? It's hard to predict exactly what will happen between now and 2022, but if current trends continue, it seems likely that by 2022 Facebook will have well over 300 million users in India.


2) Brazil

Mobile advertising revenue will represent 77.9% of Facebook’s total ad revenue, according to eMarketer’s projections. Facebook counts 8 million Brazilians among its users, a number that will rise to 16 million by 2022. As smartphone ownership and mobile Internet usage increase over that time period, so too will Facebook's user base and potential for advertising revenue. By 2018, we estimate that roughly 70% of Brazilians who use the Internet will access it via mobile devices—the highest ratio globally—and spending on Internet ads is expected to hit $1 billion (5.5 billion reais) by 2020.


3) Indonesia

Indonesia is a country located at a crossroads of global trade, particularly between Asia and Europe. As more people begin to use Facebook on their mobile devices, Indonesia has emerged as one of Facebook’s most lucrative markets. With over 62 million monthly active users and an 11 percent increase from 2017, advertisers can now take advantage of other features such as Instagram monetization & paid messaging through WhatsApp. In addition to boasting one of Facebook’s highest daily engagement rates, Indonesia boasts one of its fastest growing internet ecosystems making it an ideal place to start leveraging new digital opportunities such as VR & paid streaming media.


4) Mexico

Mexico is one of Facebook’s biggest potential growth markets. The country has a population of 125 million, which gives it a greater reach than both Russia and South Korea. Facebook has also made significant investments in infrastructure with an eye toward bringing mobile connectivity to more users in Mexico. Given these developments, Facebook monetization eligibility countries 2022 will be quick to follow in coming years, opening up lucrative advertising opportunities on Facebook.


5) Nigeria

Nigeria is Facebook’s second-largest market in Africa, behind only Egypt. This is partially due to Nigeria’s high level of engagement on Facebook — more than half of Nigeria’s population uses Facebook, and they spend twice as much time per month on average on Facebook than users from any other country do. Social networking is already a popular part of daily life; in fact, Nigeria has one of Africa’s largest smartphone markets. As smartphones become even more common and infrastructure improves, it will be easier for businesses to reach customers online and online sales will continue to increase dramatically. Meanwhile, brands have been slow to move into ecommerce but that seems likely to change as cash-on-delivery becomes increasingly popular among middle class consumers.


6) Pakistan

Despite bans on Facebook and Twitter, Pakistan is one of our top ten countries eligible for Facebook monetization in 2022. While banning social media is often an ineffective way to keep people from using it, that doesn’t mean that government censors are not going to try—the country has only grown more active on social media since 2016 when it blocked access to Facebook and Twitter after a scandal involving a politician. Bans like these will likely continue, meaning that anyone who wants to participate in Myanmar’s digital economy will have to do so through workarounds. Despite challenges, given its population of 199 million and growing, no one can deny how important Pakistan will be to online communities across Asia-Pacific—especially those looking for viable alternative markets outside of China.


7) Philippines

In 2018, Facebook's monthly user base grew from 80.7 million to 103.1 million, representing a 25 percent increase within one year. In addition, there is a major number of Philippines users who use Instagram and other social media platforms owned by Facebook. Therefore, it’s quite easy to see why Mark Zuckerberg decided that it would be beneficial for his company to tap into a larger market; one of those markets is located in Manila! With its population reaching almost 107 million people, and with 73 percent of Filipinos using social media regularly, Facebook has no doubt made an accurate prediction when they announced that they would be entering this specific country as early as 2021.


8) Vietnam

In 2019, Facebook CEO Mark Zuckerberg said his company would invest $1 million over two years to improve Facebook use and help businesses grow in Vietnam. In May 2018, Facebook opened a local office in Ho Chi Minh City with more than 30 staff members working to develop products that appeal to Vietnamese consumers. More than 60 percent of Vietnamese users on Facebook are 18 to 29 years old, a prime age demographic for social media marketing, according to We Are Social. With one of the fastest growing economies in Asia and an expanding middle class, Vietnam is expected to have a major impact on global commerce. Vietnam's GDP grew by 6.2 percent from 2017 and is projected to keep growing by around 6 percent through 2020, according to data from The World Bank.


9) Kenya

With a population of more than 44 million, Kenya is Africa’s largest economy. It’s also on track to become a member of OPEC. Because it has such a large middle class and natural resources, Facebook could easily make money from ad sales here. The capital city, Nairobi, is one of its major hubs—and home to some of its tech campuses as well. This makes sense when you consider that Kenya already has over 13 million registered Facebook users (about half its population). If you combine that with other African countries that are due to have booming economies by 2022 (Nigeria, Egypt), there are lots of opportunities here.


10) Bangladesh

Bangladesh has a large, young population and high mobile penetration, which translates into high Facebook usage. For example, 90% of Bangladeshis are online (the global average is around 50%). As a result, some brands like Unilever are already using Facebook ads to reach their target audiences. This momentum will continue through 2022 as advertisers flock to one of Asia’s strongest emerging markets.